The impact 0f Digital Transformation on improving Administrative Operations in Domestic Tourism: A Field Study on a Group of Travel Agencies in the City of Tripoli).

Abstract

This study aims to identify the impact of digital transformation on improving the administrative work of domestic tourism on a group of tourism offices in the Tripoli city. The study problem focused on the main question: what extent does digital transformation affect the improvement of administrative work for domestic tourism? To answer this question, the following main hypothesis was formulated: there is a statistically significant impact of digital transformation on improving the administrative work of domestic tourism in the tourism offices under study. It also aimed to identify the contribution of digital transformation to improving administrative work and to attempt to discover the impact between them. The researcher followed the descriptive analytical approach and relied on the questionnaire as the main tool for collecting primary data. It was distributed randomly to (32) employees in the tourism offices under study and was fully retrieved. The well-known statistical program for social sciences (SPSS) was used. The study reached a set of results, the most important of which was the presence of a statistically significant impact of digital transformation, (strategic technologies, and the human element ) in improving the administrative work of domestic tourism, which confirms the integration of these three dimensions and their combined role in developing administrative performance. The study recommended several recommendations, including formulating a national or institutional strategy supported by accurate performance indicators and effective monitoring mechanisms.